Linking your business to the power of Marketing.
Vice President of Marketing
1988–1992 BPAA -Trade Association for the Bowling Industry Arlington , TX
• Increased bowling industry annual sales 10% over previous years, topping $6 billion in revenues and reversing a 20+ yr. declining trend.
• Repositioned bowling from an outdated sport with a narrow following to a contemporary form of recreation and leisure for a broad and growing market. Cut advertising budget from $20 million to $9 million.
• Targeted youth, families, seniors and women-at-home for recreational, open-play, bowling and traditional targets for league play. Increased number of bowlers to over 20 million.
• Created a sports marketing program that secured sponsorships from major corporations for tournament prize money and national TV programming.
• Established a marketing department limiting staff to 32 professionals serving over 7,000 retail customer locations worldwide .