Vice President of Marketing

1994–1998, Greyhound Lines, Inc., Dallas , TX

•  Increased revenues 25% from $600 million to $750 million reversing a 15+yr. decline. Increased passengers 30% from 15.5 million to over 20 million. Re-established the Greyhound brand and corporate image.

•  Cut advertising and promotion budgets from $26 million to $11 million by reducing funds for targeting low-income audience with no disposable income, and by redirecting remaining funds to middle-income households with disposable income.

•  Repositioned bus service and ad messages from price offers that promoted “cheap” transportation, to emotional appeals of incremental opportunities to visit friends and family . Targeted one-car households, large families, college students, military and seniors.

•  Reduced and reorganized staff from 200 to 154 professionals, while increasing service 17% to over 2,365 consumer retail locations worldwide.

•  Responsibilities included national, regional and local advertising and sales promotion, public relations, market research, strategic planning, pricing, product development and agency selection and management.

Vice President of Marketing

1988–1992 BPAA -Trade Association for the Bowling Industry Arlington , TX

•  Increased bowling industry annual sales 10% over previous years, topping $6 billion in revenues and reversing a 20+ yr. declining trend.

•  Repositioned bowling from an outdated sport with a narrow following to a contemporary form of recreation and leisure for a broad and growing market.   Cut advertising budget from $20 million to $9 million.

•  Targeted youth, families, seniors and women-at-home for recreational, open-play, bowling and traditional targets for league play. Increased number of bowlers to over 20 million.

•  Created a sports marketing program that secured sponsorships from major corporations for tournament prize money and national TV programming.

•  Established a marketing department limiting staff to 32 professionals serving over 7,000 retail customer locations worldwide .

Director of Marketing

1978-1981, Holiday Inns, Dallas , TX

•  Increased sales 10% reversing a 7+ year declining trend, topped $150 million in revenues, and captured over 24% in market share .

•  Established one of the first frequent traveler programs.

Manager, New Product Marketing

1975–1978, Texas Instruments, Inc., Dallas , TX

•  Researched, planned, positioned, priced and successfully introduced over 125 consumer electronic products.

•  Including home, personal and business computers and software, educational learning aids, videos and software, video games, VCRs and home entertainment systems, CB radios, portable telephones, cell phones, home communication systems and building energy, safety and security systems, digital cameras, calculators and watches.

Consulting and Temporary Management Experience in Marketing

Senior Project Director

1998 - Current, Capital Markets Groups, Dallas , TX www.capitalmarketsgroup.com

•  Private investment banking services for mid-sized, privately-held companies established more than five years.

•  Secure capital for corporate growth or turnarounds and provide temporary management and marketing support.

President and Founder

1981 - 1988, Marketing Support Services, Inc., Dallas , Atlanta , Los Angeles , Wash D.C., & New York www.mdcreative.com/snrai/index.html

•  Marketing research, strategic planning, consulting and temporary management in travel, tourism, transportation, leisure, recreation and consumer electronic products. Firm grew to five offices and sales topped $3+ million/yr. by the third year.

•  Projects included market research and strategic planning for ATARI's video games and home computers, Warner-Amex's home shopping and interactive cable network, and American Express's Electronics-By-Design catalog mail order business. 

•  Other projects repositioned and developed tourism for New Mexico, Texas, Virginia, San Antonio, New York, Atlantic City, Reno, Las Vegas, Memphis and others. These included the " Virginia Is For Lovers" and "I Love NY " campaigns.

•  Also founded  ed vid – The Educational Video Workshop , one of the first catalog, mail-order businesses to sell videos in the U.S.

•  Other Clients included :
 Best Western, Marriott, Harrah's, American, Eastern, Braniff and Continental Airlines, Greyhound, Trailways, Gray Line, Bus Lease, UBOA, DART, BART and MARTA, Texas Instruments, Lotus, Westinghouse, Warner Communications, Xerox, Docutel, Storehouse Furniture Stores, JC Penney, Smoothie King, Moto-Photo, High-Tech Signs, Texas Commerce Bank, Texas Federal Savings, First City Bank of Dallas, Johnson and Johnson, Pfizer and Searle, MGM, Turner Broadcasting, Western Union, National Girl Scouts, Am. Heart Assoc., Am. Mgmt. Assoc., Dallas Chamber of Commerce, Ogilvy & Mather, DBG & H, Needham, Harper & Steers, Neal Splece, Decision Analysts

Awards

•  The Travel Industry Association of America 's Odyssey award for the most innovative marketing program in the travel industry of 1996.

•  The Platinum Adrian Award for outstanding advertising campaign of 1995 from the Hospitality Sales and Marketing Association.

Education

•  1973-1975, Ph.D., Applied Social Psychology

The Georgia Institute of Technology , Atlanta , GA

•  1970-1975, M.S. Experimental & Social Psychology

The Georgia Institute of Technology , Atlanta , GA

•  1966-1970, B.A. Liberal Arts , The University of Virginia , Charlottesville , VA