Director of Marketing
1978-1981, Holiday Inns, Dallas , TX
Increased sales 10% reversing a 7+ year declining trend, topped $150 million in revenues, and captured over 24% in market share .
Established one of the first frequent traveler programs.
1978-1981, Holiday Inns, Dallas , TX
Increased sales 10% reversing a 7+ year declining trend, topped $150 million in revenues, and captured over 24% in market share .
Established one of the first frequent traveler programs.