A Sampling of Public Relations Campaigns
Corporate Image, Crisis Management, Sports Promotion, Cross-Promotions and Strategic Partnering
• Corporate Image Programs -- Greyhound
Communicated to public, government, business and financial audiences that Greyhound was financially secure with a passenger base that was growing. It explained how Greyhound passengers included both middle income and low-income passengers, and that the company was integral to the U.S. transportation industry and economy.
• Home Free Program – Greyhound and Trailways -- that took runaway teenagers back to their families.
• Crisis Management Program -- Greyhound, Trailways & Bowling Industry -- that trained and prepared, corporate and field management, to respond and interact positively with reporters from national and local media in response to bus accidents and in times of crisis.
• Cross-promotional/ PR campaigns with major national corporate partners including MGM, Turner Broadcasting, Western Union, Proline, Church's and with major casinos in Atlantic City , Reno and Las Vegas .
• Wizard of Oz Campaign – Greyhound, MGM, Turner Broadcasting & Planet Hollywood .
Converted a Greyhound Bus into a museum that displayed Wizard of Oz memorabilia and toured the bus around the country to promote MGM/Turner's release of Wizard of Oz on video cassette. Stop at shopping centers, bus stations and Planet Hollywood clubs for full-day, promotional events.
• Negro Baseball League Campaign – Greyhound, Negro Baseball League & Western Union
Designed and transported a 2,000 sq. ft. display of the history and collectibles of the Negro Baseball League. Stopped at bus stations around the U.S. to promote bus travel and Western Union products and services available to bus passengers. Created similar campaigns for Hispanics, women at home, military, seniors and other target markets.
• Sports Marketing, Promotion and PR --- Bowling Fundraising Tournaments, National Events and Televised Pro-Ams
Designed and executed local, regional and national bowling fundraiser tournaments and televised Pro-Am championships that raised money, increased membership and volunteers for charity organizations, and that re-introduced a more modern form of bowling to a new generation of bowlers.
• Product Placement Campaigns -- Greyhound
Developed product placement programs with major TV and movie production studios and distributors which included featuring Greyhound buses and terminals, and bowling centers in major movies and TV shows.