Objective
Senior management position in marketing with strategic planning, brand image and advertising campaign responsibility in a travel, transportation, tourism, sports, gaming, recreation or leisure business.
Prefer leading marketing turnarounds as a Vice President of Advertising or Vice President of Marketing for performance based compensation on a temporary management or full-time basis.
Consulting and Temporary Management Experience in Marketing
Senior Project Director
1998 - Current, Capital Markets Groups, Dallas , TX www.capitalmarketsgroup.com
Private investment banking services for mid-sized, privately-held companies established more than five years.
Secure capital for corporate growth or turnarounds and provide temporary management and marketing support.
President and Founder
1981 - 1988, Marketing Support Services, Inc., Dallas , Atlanta , Los Angeles , Wash D.C., & New York www.mdcreative.com/snrai/index.html
Marketing research, strategic planning, consulting and temporary management in travel, tourism, transportation, leisure, recreation and consumer electronic products. Firm grew to five offices and sales topped $3+ million/yr. by the third year.
Projects included market research and strategic planning for ATARI's video games and home computers, Warner-Amex's home shopping and interactive cable network, and American Express's Electronics-By-Design catalog mail order business.
Other projects repositioned and developed tourism for New Mexico, Texas, Virginia, San Antonio, New York, Atlantic City, Reno, Las Vegas, Memphis and others. These included the " Virginia Is For Lovers" and "I Love NY " campaigns.
Also founded ed vid – The Educational Video Workshop , one of the first catalog, mail-order businesses to sell videos in the U.S.
Other Clients included :
Best Western, Marriott, Harrah's, American, Eastern, Braniff and Continental Airlines, Greyhound, Trailways, Gray Line, Bus Lease, UBOA, DART, BART and MARTA, Texas Instruments, Lotus, Westinghouse, Warner Communications, Xerox, Docutel, Storehouse Furniture Stores, JC Penney, Smoothie King, Moto-Photo, High-Tech Signs, Texas Commerce Bank, Texas Federal Savings, First City Bank of Dallas, Johnson and Johnson, Pfizer and Searle, MGM, Turner Broadcasting, Western Union, National Girl Scouts, Am. Heart Assoc., Am. Mgmt. Assoc., Dallas Chamber of Commerce, Ogilvy & Mather, DBG & H, Needham, Harper & Steers, Neal Splece, Decision Analysts
Awards
The Travel Industry Association of America 's Odyssey award for the most innovative marketing program in the travel industry of 1996.
The Platinum Adrian Award for outstanding advertising campaign of 1995 from the Hospitality Sales and Marketing Association.
Education
1973-1975, Ph.D., Applied Social Psychology
The Georgia Institute of Technology , Atlanta , GA
1970-1975, M.S. Experimental & Social Psychology
The Georgia Institute of Technology , Atlanta , GA
1966-1970, B.A. Liberal Arts , The University of Virginia , Charlottesville , VA
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