Sports Marketing, Leisure and Recreation
The following presents my experience in Sports Marketing, Advertising and PR . They demonstrate success in bringing innovative and entrepreneurial approaches to meeting complex management challenges in sports marketing.
As Vice President of Marketing for the Bowling Proprietors Association of America -- the industry's national trade association – my staff and I led a major brand repositioning effort for the bowling industry. We introduced programs that reversed a 20-yr sales decline. Our campaigns produced record-breaking revenues that topped $6 billion representing increases of over 10% per year . We repositioned the image of bowling from a tired league sport to a contemporary recreation and leisure activity. In addition, they revitalized the corporate image of BPAA by identifying it as the organization that led this effort.
Our efforts also included developing membership for BPAA and locating sponsorships for their nationally televised tournaments, sports and charity events. We also designed and executed fundraising events at the local, regional and national levels. These included televised, Pro-Am, national championships, and local bowling fundraising events. These events also raised money for charities and helped them secure new volunteers. My department took a leadership role in funding and building the new bowling stadium in Reno . We also found sponsors for the nationally, televised tournaments held there. The stadium and its tournaments are credited with increasing gaming revenues to Reno over 1000% in the last ten years.
My staff and I also solicited funding from a variety of national sports, recreation and leisure associations to conduct new product research on bowling and market research on bowlers . We directed the design and administration of research that led to the introduction of bumper bowling and computerized scoring and other innovative new products that helped revitalize the industry.